The content of Basque tiktokers and the place of the language

Abstract

The use of TikTok has grown significantly in recent years, up to the point of becoming one of the most widely used social media amongst Basque teenagers. In this context, the present article examines the presence of the Basque language (Euskera) in TikTok, by analysing the accounts and content of several users who create and share content in this language. The study also analyses the motivations of Basque tiktokers to make and share videos in Basque through six in-depth interviews.